See over the horizon to innovate
Some of the World’s most successful companies have business models that very few people could have predicted.
Imagine telling telcos in 2008 that one of their successful revenue streams would start to dry-up, to be replaced by a totally free service from a company yet to be created. Today, Whatsapp has one billion users sending 30 million messages a day. The global SMS text messaging market, once a relatively easy income stream for telcos, is just 20 million a day and decreasing.
Uber is in 58 countries, having given rides equivalent to travelling to the Moon and back 194 times. It is the largest taxi firm in the world, but doesn’t own any cars.
The world’s most popular media company is Facebook, but doesn’t create any content. The world’s most valuable retailer is Alibaba, but it carries no stock. Airbnb, the world’s largest accommodation provider owns no property.
The one thing that these companies have in common, is that their successful business models broke the mould. The entrepreneurs who started these companies could see beyond the current operating models, to a very different future.
To truly innovate and design the next ‘killer thing’, whether that be an app, service or product, it is no longer good enough to be able to see into the future. You need to be able see beyond that and over the horizon.
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